OBEY clothing was founded in 2001 as an extension of artist Shepard Fairey’s work. Fairey’s signature Andre the Giant Has a Posse campaign, featuring the famous 520-pound wrestler, was seen plastered all over the East coast throughout his time studying a BFA in illustration from the Rhode Island School of Design. A redesigned OBEY Giant sticker became the icon of OBEY Clothing which now fuses classic military looks and workwear basics with an ever-changing but consistently politically provocative philosophy. The now quintessential OBEY logo and and slogan has appeared across collaborations with other streetwear giants like HUF, graffiti artist Cope2, Keith Haring and even Levi’s.
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